COUNTRY Garden Holdings Bhd, which ranks among the top three real estate enterprises globally, has unveiled a new logo, signalling its entry into a new era, driven by rapid growth and successful expansion into new markets, including Malaysia.
The Hong Kong-listed developer is constructing the 1,400ha smart-eco Forest City in Johor’s Iskandar Malaysia region, which lies adjacent to Singapore.
The Forest City project, which will be built on four man-made islands over a period of 20 years, is set to be one of the largest real estate development in Asia in terms of the number of properties to be developed.
The estimated investment for the project is around RM175 billion.
Country Garden and its joint-venture partner Esplanade Danga 88 Sdn Bhd will develop apartments, villas, schools, hospitals, an exhibition centre, and a financial special administrative region.
It was reported that the project had sold almost 17,000 units for contracted sales of about US$2.9 billion (RM12.44 billion), mostly to mainland China buyers.
According to Mo Bin, chief executive officer of Country Garden, the company would continue to capitalise on China’s urbanisation to expand its business in a bid to achieve a quick cash return with high turnover.
“We will also promote our international business as it is a new growth driver and will keep working towards becoming one of the most competitive enterprises in the world,” he said in a statement released recently.
Founded in 1992 in Foshan in China’s southern province of Guangdong, Country Garden has grown from a local enterprise to a global property giant that, through its development projects, has consistently tried to promote a new type of urbanisation.
Its housing typically features complete community public facilities and beautiful landscape designs, all within a safe and comfortable residential environment.
It has brought its vision of smart, eco-friendly growth to more than 400 cities and towns in China and has been involved in 918 projects worldwide.
The logo was unveiled on the company’s 25th anniversary.
According to Country Gardens, the new design retains the “phoenix” motif from the previous logo and mainly consists of three colours — orange, royal blue and golden yellow.
However, the design of its edges has been simplified. With the colour of its neck, coronet and tail brightened up, the phoenix looks more vibrant — better reflecting the robust growth of the company.