KUALA LUMPUR: Apple has announced plans to launch dozens of new educational sessions next month at all 495 Apple stores, ranging in topics from photo and video-taking to music, coding, art and design, and more.
The new programmes and sessions, which begin today, focus on the features of Apple products customers love most, across all skill levels and ages.
The hands-on sessions, collectively called “Today at Apple” (apple.com/today) will be led by highly-trained team members – and in select cities, world-class artists, photographers and musicians – teaching basic and how-to lessons, to professional-level programmes.
“At the heart of every Apple Store is the desire to educate and inspire the communities it serves,” said Angela Ahrendts, Apple’s senior vice president, Retail.
“‘Today at Apple’ is one of the ways we’re evolving our experience to better serve local customers and entrepreneurs. We’re creating a modern-day town square, where everyone is welcome in a space where the best of Apple comes together to connect with one another, discover a new passion, or take their skill to the next level. We think it will be a fun and enlightening experience for everyone who joins,” she said.
An iPhone user interested in photography, for example can start with six how-to sessions that cover shooting, organising, editing and more. More advanced photographers can join experiential Photo Walks that leave the store to dive into techniques including light and shadow, portraits and storytelling.
For cities that have Apple retail, to celebrate the first weekend of new programmes on Saturday, May 20, the Apple Store will host a Photo Walk and Kids Hour. These new sessions will be offered every week, with the walks led by local photographers.
Besides that, a Photo Lab featuring accomplished photographers will give talks on topics such as capturing candids, building a brand on social media, or simply sharing their perspective.
Apple will also offer special programmes for families and educators. Teachers can come together for Teacher Tuesday to learn new ways to incorporate technology into their classrooms, or aspiring coders of all ages can learn how to code in Swift, Apple’s programming language for iOS and Mac apps.
Families can join weekend Kids Hour sessions, ranging from music-making to coding with robots.
Small business owners can engage with global and local entrepreneurs in the new Business Circuits programme.
Many sessions will be taught by new Creative Pros, the liberal arts equivalent to Apple’s technical Geniuses. Each Creative Pro is an expert in one or more areas of the arts, and highly trained to pass along their knowledge to Apple users of all levels.